julio 30, 2019
en respuesta a
chelaka
Just a little backstory on a couple of things: CI was given the opportunity to have 2 billboards in Kansas City a few years ago, and we jumped at the chance to gather some hometown sponsors. It was a one-time thing, and not all across America :-)
For many years (like back in the stone age when I first started working at CI), our main source of advertising to find sponsors was via magazine ads and t.v. commercials. Of course, the world has changed (we now have the internet and social media, and for that matter e-mail! - and who doesn't fast forward thru commercials, if they even watch t.v. other than via streaming), so our ways to obtain new sponsors changed too. A few years ago, we tried a magazine ads, (got them for a very, very, very reduced price, so it was cheap and easy to try), while we did obtain some sponsors, not enough to pay full price to run an ad again.
We did stop producing Journey's for a few years (Gina leaving had no bearing on that), while we were focusing on updating programs and learning more about how we correspond and update our sponsors. We've decided to send a trial copy of a new version of Journey's to about 50k sponsors to see what the response is...we're always learning!
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