Social Media Strategy Manager

POSITION SUMMARY

The Social Media Strategy Manager will serve as the lead curator for developing and executing a comprehensive social media strategy that aligns with Children International’s strategic goals, objectives and overall messaging. This role involves overseeing organic social media projects, analyzing performance metrics and sentiment, and driving engagement across various platforms. Reporting to the Global Director of External Communications, the Social Media Strategy Manager will collaboratively implement a global storytelling approach and results-oriented organic social media plan that connects cross-functional teams and enhances Children International’s social media reach and effectiveness.

RESPONSIBILITIES

• Implement social media strategies across platforms that are tailored to each platform. (LinkedIn, Facebook, Instagram, YouTube, TikTok).
• Assess current social media operations at all global CI agencies and work with Global Director of External Communications to develop a global social media strategy.
• Meet regularly with global agency counterparts to provide content guidance and foster collaborative social media coverage.
• Set quantitative and qualitative measurable goals, and analyze and report on performance, routinely identifying insights for optimization.
• Manage, in collaboration with the Global Director of External Communications, a social media budget for organic advertising, content creation, and related tools.
• Collaborate with the CI departments and teams that engage with external audiences to gather stories, data, and programmatic updates to produce compelling stories and align organization-wide messaging.
• Develop and oversee content calendars, organic campaign strategies and social media initiatives in collaboration with CI’s Social Media Content Producer and Community Engagement Specialist and ensure their implementation.
• Support media relations efforts, including determining the best strategy and timing for press release placement on social media or other CI online platforms.
• Collaborate during crises or PR-sensitive events with the Global Director of External Communications to execute unified and timely responses.
• Work collaboratively with, and fills in for, the Social Media Content Producer as needed.

PERSONAL CHARACTERISTICS & QUALIFICATIONS

• Excellent written and verbal communication skills, with a demonstrated ability to develop, implement and adjust social media strategies and campaigns to strategically drive audience growth and engagement, and enhance CI’s global reputation.
• Minimum of 5-7 years of experience, including a minimum of 2 years of experience with supervising colleagues or staff.
• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.
• Certification in social media strategy or digital marketing preferred, but not required.
• Current on relevant social media tools, trends and best practices.
• Proficiency in creating editorial calendars for multiple social media channels (e.g., Facebook, LinkedIn, Instagram, YouTube, etc.) and scheduling content in line with platform requirements and CI’s goals and objectives.
• Ability to provide reporting, analytics and recommendations on overall channel performance and specific campaigns, utilizing both qualitative and quantitative data for decision-making.
• Excellent project management, organizational, diplomacy, interpersonal, analytical and critical thinking skills required.
• Experience working with executive leadership to develop their social presence through strategy creation, content development, posting, and monitoring.
• Ability to lead regular meetings with cross-functional teams, present and participate in high-level strategy sessions, and handle assigned tasks effectively.
• Strong familiarity with social media tools like Sprout Social and Hootsuite, as well as with in-platform analytics on Facebook, Twitter, Instagram, TikTok and LinkedIn.
• Proficiency in video editing for social media platforms, including the ability to create engaging and visually appealing content tailored to each platform's specifications, such as aspect ratios, video lengths, and trends in video styles and formats.
• Ability to handle multiple tasks simultaneously and successfully manage projects from inception through completion.

ORGANIZATIONAL POLICIES

• Strictly observe confidentiality and strong ethics with respect to all beneficiary information/financial and other organizational data.
• Comply with and ensure adherence to the organization’s policies, safety and security protocols and child safeguarding norms and guidelines by self as well all stakeholders both internal and external.
• Promote diversity and inclusion, value other cultures, and demonstrate respect while relating with all organizational constituents irrespective of their race, color, faiths, gender, sexual orientation, age, caste, disabilities, experiences, beliefs, and ethnicity.

OVERALL DECISION MAKING & SUPERVISION

• This position requires moderately difficult decision making, requiring judgement in resolving issues.
• This position is general supervision, with regular check-ins to monitor progress and results.

JOB INFORMATION

• Department: External Communications
• Reports to: Global Director of External Communications
• FLSA Status: Exempt