Social Media Content Creator

POSITION SUMMARY

Children International’s Social Media Content Creator will report to the Social Media Strategy Manager and work collaboratively with the Global Director of External Communications to implement a strategic content approach that engages CI’s target audiences across social media channels. The ideal candidate is a creative storyteller who uses data-driven insights to cultivate meaningful copy and multimedia content that connects with our audiences.

RESPONSIBILITIES

• Collaborate with the Global Director of External Communications and Social Media Strategy Manager to execute social media strategies, campaigns and storytelling that align with CI’s goals and objectives.
• Develop and post high-quality written content and multimedia content, including videos and infographics, tailored for various social media platforms, including for CI global agencies when warranted.
• Regularly connect with the CI departments and teams that engage with external audiences to gather relevant subject matter and data, including for participant profiles and programmatic updates, to produce compelling social media posts and Calls to Action, and to enhance the CI brand.
• Produce content calendars featuring relevant holidays and global events, and CI programmatic events and initiatives, followed by scheduling and posting the content consistently across all social media channels, with tone and messaging that reflects CI’s strategic goals for each social channel.
• Draft multiple versions of singular content, as necessary, to ensure it can be adapted for different platforms and audience segments.
• Work in collaboration with the Digital Strategy Manager – Social Media and the Community Engagement Specialist to implement a content engagement strategy for curated social media groups on Facebook and potentially on other social media channels or digital platforms (e.g. Instagram or WhatsApp).
• Work with the Social Media Community Engagement Specialist to respond to online comments, questions and messages, as schedule permits.
• Assist External Communications leadership and Social Media team with online content needs during a crisis or reputational risk management need, as assigned.  

PERSONAL CHARACTERISTICS & QUALIFICATIONS

• Minimum of 3-5 years of experience.
• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.
• Certification in social media content creation or digital storytelling preferred.
• Creative, strategic thinker able to manage multiple priorities simultaneously, respond quickly to time-sensitive matters and take initiative, in a manner that aligns with CI’s voice and brand.
• Capable of working independently and as part of a team and collaborating effectively with cross-functional teams and external constituents.
• Exceptional storytelling abilities, capable of crafting engaging and concise content, with a keen attention to detail and a strong ability to meet deadlines.
• Proven experience as a digital content creator, with a portfolio showcasing a range of content types and in-depth knowledge about relevant social media trends, tools and best practices.
• Proficiency in utilizing social media management tools, in-app editing software and analytics platforms, proficiency in MS Office, and the ability to learn and apply new and trending platforms and best practices. Experience with document and online collaboration platforms (eg, SharePoint) also preferred.
• Proficiency in creating editorial calendars for multiple social media channels (e.g., Facebook, LinkedIn, Instagram, YouTube, etc.) and scheduling content in line with platform requirements and CI’s goals and objectives.
• Ability to assist with community management activities, in partnership with the Social Media Community Engagement Specialist, including responding to comments, questions and messages, and developing an approved response approach.

ORGANIZATIONAL POLICIES

• Strictly observe confidentiality and strong ethics with respect to all beneficiary information/financial and other organizational data.
• Comply with and ensure adherence to the organization’s policies, safety and security protocols and child safeguarding norms and guidelines by self as well all stakeholders both internal and external.
• Promote diversity and inclusion, value other cultures, and demonstrate respect while relating with all organizational constituents irrespective of their race, color, faiths, gender, sexual orientation, age, caste, disabilities, experiences, beliefs, and ethnicity.

OVERALL DECISION MAKING & SUPERVISION

• This position requires moderately difficult decision making, requiring judgement in resolving issues.
• This position is general supervision, with regular check-ins to monitor progress and results.

JOB INFORMATION

• Department: External Communications
• Reports to: Social Media Strategy Manager
• FLSA Status: Exempt